Winter-Ready High Fashion Releases – A Prada Pop-Up is Launched at KM20 for the Linea Rossa Capsule (

An exclusive look at the Linea Rossa capsule for Fall/Winter 2019 is made possible through this Prada pop-up at KM20. The space is “the only concept store among [the label’s] mono-brand boutiques to present the collection.”

The collection consists of various fashion-forward technical garments that set themselves apart from other products on the market with a clean and timeless aesthetic that is accented by militant sensibilities and subtle pops of color. ‘Linea Rosa’ translates to ‘Red Line’ and the Prada pop-up seems to embrace this to the full extent. In-store, there is “an eight-foot [tall] wooden red beam,” while the outside is adorned with a vertical red strip that boasts the high fashion brand’s name.

Photo Credits: Sasha Mademuaselle, KM20

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