Emerging sports trends span many different products, from exercise gear to content for fans. Overall the sports trends in March focus on immersing fans further into the sports they love while providing added value. One product comes from a partnership between the UFC and Dapper Labs. The partnership will allow fans to purchase crypto versions of digital fighters.
With respect to content, Sports Illustrated partnered with Hockey News. The partnership will now look to create fan-focused, high quality, multimedia content. The collaboration will be mutually beneficial as Sports Illustrated will get new content, and Hockey News will get more exposure.
Lastly, Nike created made eco-focused changes to the Traz-Powel Miami football Stadium. The changes allow football fans to have a place to watch games that promotes sustainable initiatives.