Netflix’s New Metric For Recording Viewers Is Absolutely Ridiculous


So it wants to be seen as more of an Internet service? Sure, to address the New York Times comparison, if you click on an article, that can count as a view — but the company’s analytics also show how long a person was actually reading the story, and that makes a difference vs. accidentally clicking on something or glancing at it. Also, that’s something all news sites do and it’s judged differently than, say, single copy sales of NY Times print editions. In this case, Netflix is doing an apples to oranges comparison for itself vs. other TV shows and movies.

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