Language-Free Concept Stores – Lush Japan Launched a New Language-Free Store in the Shinjuku (


Lush Japan recently announced the launch of the new language-free concept store in the Shinjuku district. The new store caters to the international market to allow customers from all over to experience the retail store without needing words. The store boasts a variety of digital functions in place of words including interactive walls with app-controlled lighting to help shoppers find their desired product.

“Shinjuku represents the ultimate version of what we want from a shop. Importantly, it was the first time our tech warriors and brand and shop design teams collaborated to create a retail space in a digital age,” stated Adam Goswell, a Tech R&D manager at Lush Japan. The new store is also the biggest Lush retailer in Asia and spreads over four floors.

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