Exaggerated Retro Fashion Runways – For 2020, the Lacoste Runways Pays Homage to Brand Heritage (TrendHunter.com)

The Lacoste runway presentation at this year’s Paris Fashion Week communicates vintage sensibilities and brand heritage in a bold manner. From latex-like trench coats in a variety of monochromatic colorways and beige button-up shirts with red diagonal stripe detailing to formal burnt orange shorts and ultra-long polo-style shirt dresses, the seasonal offerings definitely stand out with their exaggerated silhouettes that also revert to archival staples.

For the Spring/Summer 2020 season, a stunning contemporary approach was key for the Lacoste runway. While the color palette is kept vintage, with an emphasis on colors and shape, the tailoring aspect of the outfits ground the works in the landscape of modernity.

Photo Credits: Alessandro Lucioni

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