Circular Fashion Partnerships – Burberry and The RealReal are Joining Forces for Circular Fashion (TrendHunter.com)

Those who purchase secondhand designer fashion pieces and accessories tend to miss out on intimate, high-end brand experiences but Burberry and luxury consignment marketplace The RealReal are changing this with a new partnership to support the circular fashion economy. The newly launched pilot program now gives users the chance to consign Burberry pieces at The RealReal and receive an exclusive personal shopping experience at participating Burberry stores across the United States.

As high-quality designer fashions, in particular, are crafted for their longevity, this partnership helps to encourage the resale and consumption of pre-owned pieces. On its platform, The RealReal has noticed that Burberry is especially popular with Millennial and Gen Z consumers, who tend to be particularly passionate about sustainability in fashion.

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