Avon’s True 5-in-1 Lash Genius Mascara was created with a Genius Algorithm, which used machine learning and artificial intelligence to collect data on the most sought-after mascara qualities from social media consumers. The algorithm read, filtered and processed thousands of online comments from consumers, finding that the most common demands are for full volume, beautiful length, lasting lift, precise definition and dramatic black color.
The True 5-in-1 Lash Genius Mascara boasts a smart control gel formula that’s buildable yet lightweight. The product is paired with an applicator that has short bristles to deliver on multi-dimensional volume thanks to a shape that helps to define, lengthen, darken and separate individual lashes for the utmost drama. The formula is smudge-proof, water-resistant and even boasts great staying power in heat and humidity.